LinkedIn Job Posting

What is a LinkedIn Job Posting?

A LinkedIn job posting is a recruitment tool or a feature that allows employers to advertise open positions on LinkedIn, the world’s largest professional networking platform. With over 1 billion users globally (LinkedIn, 2024), LinkedIn job postings enable recruiters to reach a vast, engaged audience of professionals actively seeking or open to new opportunities.
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Why Use LinkedIn for Job Posting?

Recruiters and hiring managers favor LinkedIn job postings because they blend traditional job advertising with social networking. Unlike generic job boards, LinkedIn leverages AI-powered recommendations, employer branding, and networking features to connect employers with high-quality candidates efficiently.
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Key Benefits:

• Targeted Reach: LinkedIn’s algorithm ensures job postings reach candidates with relevant skills, experience, and interests.
• Passive Candidate Engagement: Recruitment statistics for attracting top talent show that 70% of job seekers passively look for new opportunities via online job boards and professional networks.
• Employer Branding: A well-crafted job post enhances a company’s visibility and reputation among professionals.
• Advanced Screening: LinkedIn offers AI-driven filters, skill assessments, and applicant tracking features to streamline hiring.
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How Much Does It Cost?

Free Job Posts

Employers can post one job for free at a time, but additional job posts require payment. Free posts appear in search results but lose visibility over time.

Promoted Job Posts

Paid job posts operate on a pay-per-click model, where employers set a daily budget. The actual cost varies based on location, job competition, and market demand.

• LinkedIn ensures no more than 150% of the daily budget is spent in one day.
• If a campaign exceeds the daily limit, spending is adjusted across 30 days.
• Promoted posts attract 3x more qualified candidates than free posts.
• Once the budget is exhausted, the post remains visible but loses promotion.

Cost Calculation & Payment

• The cost-per-click is determined by job location and competing posts.
• Employers can track spending via the “Manage” tab on LinkedIn.
• Discounts of up to 35% are available for pre-purchased job post budgets.
• Charges accrue daily, and billing occurs every 30 days or upon reaching a $500 threshold.
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How to Create an Effective LinkedIn Job Posting

A compelling job post attracts top talent while filtering out unqualified applicants. Here’s how to optimize your LinkedIn job postings:

1. Write a Clear, Engaging Job Title

• Avoid jargon; use keywords that job seekers search for (e.g., “Software Engineer” instead of “Tech Ninja”).

2. Craft an Impactful Job Description

• Use bullet points for clarity.
• Highlight key responsibilities, required skills, and company culture.
• Include an estimated salary range—LinkedIn data shows job posts with salary details receive more applications than those without.
• For a perfect job description made with AI's intelligence try Recrew’s JD parser!

3. Leverage Employer Branding

• Include a company logo, culture videos, and employee testimonials to build credibility.

4. Use LinkedIn’s Screening Questions

• Pre-qualify candidates by asking about experience, skills, or certifications.

5. Promote Your Posting

• Share the job on your LinkedIn company page and encourage employees to share it in their networks.
• Use LinkedIn’s Sponsored Jobs feature to increase visibility.
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Example

A mid-sized IT company looking to hire a Data Analyst used LinkedIn job postings and set a $20 daily budget. Over a two-week campaign, they received 150 applications and filled the position with a top-tier candidate. Compared to traditional job boards, LinkedIn yielded 30% higher qualified applicants at a lower cost per hire.
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Final Thoughts

LinkedIn job postings are an indispensable tool for modern recruitment. They combine precision targeting, AI-powered recommendations, and social engagement to connect recruiters with top talent efficiently. Whether you’re hiring for a startup or an enterprise, LinkedIn remains a smart investment in talent acquisition.